They’re at it again. Yes they are… As part of the Rube Goldberg contingent from Mythinformation Central. From the people that brought you “you’re fat because of your friends” you are now presented with: “your genes influence who will become friends.”

They set up the straw man: that it is an error to suggest people are a function of a “simple model for the metabolic, neural and Internet networks, and the same model is applied to human beings — that all parts of the network are identical and interchangeable”.

They never knock it down but extrapolate beyond the data with innuendo of their own PR. One can only imagine that Christakis and cronies will be doing collaborative work with Steven Pinker soon on the topology of the mind, call it science and write another book on the mind’s influences in support of Pinker’s postulate that the reason the Chief justice misquoted the oath of President Obama was a “blowback from Chief Justice Roberts’s habit of grammatical niggling” Or was it a Freudian slip? Hmmm… Science, huh... How very canny for the Language Don Dr. Pinker to point that out as he knows so much about both people’s histories, relevant factors and ‘mindful’ homunculi like those “inherent characteristics that govern where we [as individuals] gravitate to in the social network.”

“A second implication is that the [current] study suggests that if we really want to understand how things [?what ‘things’?] diffuse in social networks, we need to take into account people’s locations in the social networks, which are due in part to their genes,” Christakis pontificated while showing no data or peer reviewed research.

Please see the Baloney Detection Kit submitted for consideration for those reading content from any media channel, including Buzz Creation or Mythinformation efforts by mainstream print media to get more subscribers and kooks to buy their fading printed words.

I am looking forward to more “sharper predictions” from the Christakis Mythinformation crew.