Social Mode

Observe this graph of Google search traffic by the remaining candidates.

Blue is Barack Obama, Red is Hillary Clinton, Orange is John McCain

The spikes all correlate with voting days or the day after.

I have nothing profound to say other than it’s pretty interesting that the days when tons of people seek info is after the die is cast.  It reminds a lot of the behavior we see in retail and ecommerce – in many product categories people are more likely to visit a retailer website AFTER they have made a purchase (confirm value of purchase, sink deeper into buyers remorse..). Companies spend a ton of money figuring out why people abandon carts, which isn’t actually what’s going on.

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~R

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