Social Mode

Consider the Democratic Primaries. Do we see any predictive power in internet traffic?

Quantcast Demographic Info:
Hillary
Barack

Compete.com: Hillary vs. Barack

Alexa:

Check here. 

Quantcast:

Conclusion:

It’s tricky! however, I think we need to normalize the traffic by demographic as raw volume is not a good predictor at all (very low correlation between results+exit polls and internet traffic). See here for detailed information on results and polls.

No conclusion yet…

Next Steps:

I will be mashing all this data together to show trends overtime. AND, i will be overlaying it on tools like PolicyMap to show how Internet (general and social networks) + real world policies + polling locations + business all works together.

Amazing that we have all these tools and an incredibly small set of people uses them. Oh, that’s not amazing nor surprising – perhaps frustrating.